Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 3 November 2014

DIGIPAK video resources: company guides, fan vids, tutorials, Evaluations...

IN THIS POST: Gaga and other fanatics' vids on their digipaks; commercial demos of what a digipak looks like and multi-panel options; examples of student Evaluation vids going through the steps of creating their digipaks; Adobe Photoshop and After Effects tutorials. First up, a vodcast featuring elements of these. See also: this post gathers together past posts/links.
DB VODCAST



FANatics' DIGIPAK WORSHIPPING
Having just finished a vodcast on magazine ads for digipaks, I was having a quick look at what's on YouTube on the topic of digipaks ... and came across this, part of the phenomenon of UGC that Lady Gaga has masterfully exploited/encouraged, a rather worshipful rundown of a Gaga digipak - even the comments below largely reflect this serious, dedicated tone. To me, quite bizarre, to the 'Little Monsters' a nice expression of their community identity - but overall no odder than the YouTube-leading content of gamers' musings.


Its not just LG fans that engage in this; this chap, a metalhead, has a few smackdowns he wants to lay down on digipaks (with some strong language) ... and he's not the only one! (Good call on Nuclear Assault's Survive, 'DissonantReviews', classic!)



COMMERCIAL DEMOS OF DIGIPAK OPTIONS
Here's a simple 37-sec demo of a 6-panel digipak:



Another short (40-sec) vid runs through 6/8 panel options and further options from an online sleeve supplier - useful to help visualise what you can do with digipaks, and I note the lyric booklet option is highlighted, something you most certainly should plan on incorporating!


STUDENT EVALUATION VIDS: STEP-BY-STEP PHOTOSHOP WALKTHROUGHS
Lets start with one from an IGS student, Jonny Hughes, who scored an overall 99% for a superb Joy Division package:


This is another one which takes a similar approach; the layers start off blanked (the Photoshop 'eyeball' toggled off), as are the FX, and then simply by toggling these back on (plus demonstrating FX by playing around with levels) we are taken through the production steps. You don't need screen recording software to achieve this; screenshots will do - or a camera set up to frame the Mac screen, with or without you in shot too. You can take the same approach with FCPX to an extent, demonstrating the impact of FX and tweaks.


PHOTOSHOP TUTORIAL: CD DESIGN
Here's an example of a video tutorial on creating an effective CD sleeve/cover using a range of tools you may well be unfamiliar with; you can easily find shorter alternatives with some selective YouTube searching:


PHOTOSHOP TUTORIAL: CREATING A 3D, POP-OUT EFFECT
There are several on YouTube; audio's not great on this one, but the comments are very positive:


AFTER EFFECTS 3D TV/WEB AD DEMO
Obviously you'd need the software, but also paid-for add-ins, but if that's an option, you might find this intriguing:

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