Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday 13 May 2015

TECH TIP: Using ViewSync to compare cuts

Thanks to Conal Walsh for this, I'd never heard of ViewSync, a nifty website, designed with gamers in mind, which enables  you to view 2 or more cuts side by side. A nice example of convergence - the sort of high-tech gadgetry that you might associate with the likes of Formula One is now in the hands of everyone. When you're trying to pinpoint the changes made step by step, and also as a tool for some targeted audience feedback (generate different clips of the same short sequence with different editing styles for example), this is a great option.
Conal's ViewSync for nine iterations of the Bad Romance video

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