|1st shot: walking towards lense, stays in MS. Semi-revealing costume|
Dir: unknown, 2004.
Nonetheless, it suffers from a lack of shot variety; the studio setup and the cliched basic romance setup both fail to hold the attention. Britney Spears shot to fame by fusing signifiers of innocence and sexuality in a polysemic promo that be read as raunch or innocent; this video appears to be attempting a comparable blend, less successfully blending these binaries - although this Western-centric reading may be misinterpreting Thai cultural signifiers.
It is worth working through all the screenshots for the final shot, which is beautifully lit and very well executed.
|For quite some time we crosscut between this shot (graphics colour changes) and that below|
|A basically very dull video, notwithstanding the slick green-screened SFX/CGI|
|Eventually we get some variety; her costume is now burlesque; there is tension here between signifiers of innocence and sexuality; the Lolita meme at work perhaps?|
|Compare this MCU with the shot above: innocence vs sexual expression? Simple point: a wind machine is used throughout|
|Matching the lyrics, we get fire FX|
|An overtly sexual pose: strip bar/lapdance club connotations? I'd guess Britney Spears was a key influence|
|This was underused: the potential for performance to add greater variety was missed (tho' still useful verisimilitude)|
|This isn't explicit - shirtless males are considered acceptable - but is effective in signifying adult sexuality|
|In many ways this shot sums up the cheesiness of the vid|
|A well-lit aerial shot injects some much needed variety|