Perhaps reflecting the hype around The Artist, the 2011 French silent movie thats receiving critical acclaim right now, here's a highly postmodern vid taking on the media language of silent movies but from an unusual source: death metal icons Morbid Angel. Personally I think the vid's quite poor, and the slow pace just doesn't work for the genre, BUT it will generate debate and thus publicity. They gave the online premiere to the magazine site Terrorizer, a move increasingly used (we also see video premieres on the schedules of C4, E4 etc quite commonly) and so something you could think about/write about with regards to use of technology.
Evanescence also provide a good eg of promoting a vid through ... a vid! They gave an interview on set of their latest to MTV, ensuring airplay and publicity: http://loudwire.com/evanescence-inside-lookvideo-my-heart-is-broken/
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