This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes
- 1-shot vids
- Analysing videos
- BBFC age rating vids
- Blog setup
- Conventions: DB playlists, posts etc
- Coursework overview
- DB doc
- Depeche Mode case study
- Digipak vids
- Elberse: Blockbusters book
- Eval overview
- Eval Q1a CONVENTIONS
- Eval Q1b REPRESENTATIONS
- Eval Q2 BRANDING
- Eval Q3a AUDIENCE ENGAGEMENT
- Eval Q3b DISTRIBUTION
- Eval Q4 TECHNOLOGIES
- Female acts
- Final Cut Pro X
- INDUSTRY summary
- Interactive vids
- Mag ad
- Mag ad audiences
- Pixies case study
- Planning docs
- Shoots tips
- Simulacra: Weezer, Weird Al
- Student vids/blogs by year
- TechTips blog
- Twitter feed on blog
- Vodcast playlist (DB)
- WEBSITE in steps
- Websites I've analysed
IN THIS POST: A breakdown of how to research websites, what to look for, and an example of an overall 16-step process, plus a list of some...
Monday, 12 December 2011
Thursday, 8 December 2011
FEEDBACK: you MUST prepare specific Qs to ask, and should really consider two alternate cuts to help demonstrate an aspect you're not sure about. Brief is good, not a bad thing: if you've only got 30-60secs that means a parent could conceivably look at more than one and give feedback. Consider a very simple feedback form (provide pens!!!), eg:
Please circle the appropriate descriptor; this is anonymous - we don't need your name!Be clear on what you want to get from the feedback.
AGE <15 15-20 21-30 31-40 40+
GENDER M F
Did you recognise the artist/band? Y N
Did you recognise the track? Y N
Are you a fan of this type of music? Y N
What did you most like about this sample scene?
What did you least like about this sample scene?
Any other comments/suggestions?
ALICE COOPER VID: We're aiming to shoot bits of this from friday to weds, and on the night entice visitors to be filmed lipsynching a line from the track and maybe, just maybe, premiere the resulting weirdness on the night (which runs 7-9pm Weds 14th December) - if not, wrap up the next day.
There's no fixed idea for this, nor an original vid to copy, but here's the basic idea:
Instrumental sections can be snapshots of the many things going on (Art + Photography exhibition/installation - some neat artefacts to film round; fashion shoot; Music and Drama performances, and even just the posters on corridor walls etc), and bits of this can be intercut in brief gaps between lip synch shots.
The pics give you an idea of ACs stage look: usually a top hat, cane, long black hair, long black coat. These aspects we should be able to reflect; the eye make up is doable for anything shot before Weds eve, but it'd be a bit much to use this on the night. Ditto the snake ... but I've checked with Dr Smith in Biology and there is a very passive we could use (again, obviously, not on the night itself!)
Each Alice can perform as they wish - they'll have the lyrics and can move, gesture as they wish; the only direction needed is on accurate lipsynching and to try and look scary!!!
Will Spivey is the principle cameraman for this; we could do with an editor, perhaps a member of a group thats already attending for feedback?
I'd like to film as many of the C.Arts staff that agree to it as Alice - so far we've got the top hat, and wig + coat + cane are hopefully coming in tomorrow. Conor is filming a Yr7 Music class on friday for the last chorus, in which kids join in the vocals (plus laughter) - anyone else who can film bits between now and Weds, or can edit on the night, let me know...
This is the audio version I've taken the timings from (lyrics it shows are inaccurate)
Here's a TV performance of the track, where you can get a sense of how Alice moves around stage:
And here it is live (AC in white this time):
Here's an example of students elsewhere producing a version - as ever, I'm confident, even in a short timeframe, we can produce a far superior version!
Here's the lyrics with timings:
Alice Cooper - Schools Out - Timed Lyrics
I'll update as we go...
FRIDAY: Conor filmed EM's Yr7 class (L26-28); single angle (LS) only, tho 3 takes
MONDAY: To film Mr Clarke (L22-24) and Art class (L25-28 + L33); then Mrs Mortimer (L15-18 + air guitar if she wants!); then Mrs Bolton (L12-14; L14 with some kids if poss). Aim for min 3 angles.
I have also suggested you look at contacting the band (or surviving members if using a 60s/70s act), plus fanzines, fan sites, fan clubs... make full use of the power of the web to tap into a wide range of potential sources of feedback, not to mention ideas. This should generally help with your research, not least to get a clearer idea of the target audience.
You could also consider following up any contacts made with requests for phone or email interviews, or simply post questions on fan forums, such as:
- what does the track [name] mean to you?
- if you were to make a video for this, what would it consist of?
- have you any thoughts on any existing, official, music videos for [band/act]?
- do you know of any useful online sources, especially linked to music videos or target audience, on [band]?
- do you know of any other unofficial videos for [band's] music? has any been used in TV, film or advertising?
- [summarise YOUR idea]: any thoughts on this?
- who would you say are the target audience for [band/act]? what do you base this on?
- how would you describe the brand, or identity, of [band]
- do you know of any recent magazine articles on [band]?
- [try record label espec with this] have [band] released any digipak CDs? have you got scans (or details of which mag published in) for any examples?
Just to stress, the following is a suggested template. You may opt for greater brevity, which is an important principle in seeking contact with busy people! Mary's email, below, got results!
[NAME2] [you could add mobile number (for record label/band; not forums/fanzines) +/or email]
[provide all group member names]
[One or more blog URLs, perhaps YouTube channel or link to your AS work (and mention having work screened at national film fest if you did), can all help establish your credentials]
Friday, 2 December 2011
There are many useful guides on YouTube, plus two helpbooks kept in F6.
Here's one good example (it uses the Pro, not Express, interface, but is broadly the same) with links on the YouTube page to many more: