Another vid picked out by Rob, Iron Maiden's Can I Play With Madness. A few brief comments, perhaps the key being the use of a TV set to bring in live footage rather than simple crosscutting:
I think the key to grasping this vid is the use of teens. Maiden were a mature band with a decade of growing success behind them, but needed to ensure they appealed to teens to continue selling.
Notable too that the teens are both M+F.
From an international perspective, we get a trad cliche of England: rural, castles...
But this was also a band at the peak of their commercial success: the SFX denote a high-budget vid - taking in elements of sci-fi, fantasy, horror (traditionally male genres, matching with the music genre)
The TVs to provide live footage is a nice touch; a postmodern element (Guns n Roses would use this approach in Welcome to the Jungle and other vids too).
[Iron Maiden - Can I Play With Madness]
Deadlines/Brief
Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
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This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes
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Thursday 4 August 2011
Using TV set for live footage: Iron Maiden vid
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