Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 19 January 2011

Industry news

I'm not going to post every bit of news from the excellent http://www.guardian.co.uk/music section (and the following example comes from elsewhere - the business section - of the paper, just showing the utility and value of regularly reading a broadsheet, even if just once a week!), but would remind you to have a scan from time to time, and ensure you don't neglect to evidence your grasp of the contemporary music industry on your blog.

This article considers how two of the industry giants have decided to change decades of policy on release schedules, scrapping the idea of releasing singles to radio weeks, even months, before commercial release to build up appeal, in an effort to counteract the effects of digital piracy:

http://www.guardian.co.uk/business/2011/jan/16/universal-sony-music-singles-release

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