Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday 29 November 2010

Blog tasks guide [draft]

Typing up a complete guide will take some time, so in the meantime here's a list of a few blog posts (and therefore tasks) to be considering. The idea here is to collaborate more, but to clearly identify individual contributions - agree a colour code system where the writing/contribution of each person in a group is consistently denoted by a clear colour heading. You wouldn't each be doing each of these from scratch, but agreeing within a group who tackles what...

  1. THE TASK(S!!)
  2. ASSESSMENT CRITERIA
  3. RECONSTRUCTING BRITNEY + LESSONS LEARNT
  4. PERFORMANCE-CONCEPT-NARRATIVE
  5. GENRE + SUB-GENRE
  6. PERF. VID CODES
  7. READINGS OF LADY GAGA'S "BAD ROMANCE"
  8. PRACTICE PITCHES [1 POST FOR EACH]
  9. LIP-SYNC PRACTICE
  10. HISTORY + DEVELOPMENT OF MUSIC VID
  11. CURRENT STATUS OF MUSIC VID
  12. MUSIC VID ON TV
  13. MUSIC VID ON WEB
  14. CROSS-MEDIA: VIRAL VIDS (eg that )
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